March 29, 2011
In support of our ongoing rollout of the CU-Boulder brand, we thought it might be useful to share some outside perspectives on branding from leading professionals who specialize in higher education. Here are three third-party perspectives on the role of branding in advancing the goals of institutions like ours, each with a slightly different...
February 7, 2011
Say the word "brand" and many people tend to think "logo." After all, that's literally what a brand is, right?
January 14, 2011
With the CU-Boulder brand rollout making its way across campus, a number of questions have been raised about how the new brand will impact our communications in the future. Here are answers to the five most frequent inquiries we've received thus far, followed by a link to our complete list of common questions.