Video produced for or by official University of Colorado Boulder colleges, departments or institutes should follow consistent visual elements (logos, type, etc.) as laid out in these guidelines. Larger fonts should be used when necessary for legibility in smaller venues (phones, small players, etc.)

Type in video should be Helvetica Neue and centered when possible (except for in lower thirds identifiers).

Videos should open with the following CU-Boulder image. The image may be made transparent and overlay an opening image if needed. An optional animated closing sequence will be made available for campus-wide use, but users should not create their own opening or closing animation sequences from branded elements.

Lower thirds identifiers should have the interlocking CU with either one or, in rare cases, two lines of descriptor fields below the subject’s name. Lower thirds (identifiers) templates will be made available for use campus-wide. The interlocking CU on identifiers allows CU subjects to be referenced in case a snippet of a video or opening sequences are eliminated when shared or linked to non-CU sites.